Online Marketing Trends For 2017

Business Marketing

2017 is a year when everything seems to change so fast. From LED TV to the TV with the curved screens. From the usual rectangular-sized smartphones to the ones that curves, too. Everything nowadays is changing at a rate that if you stop following trends even for a second or two, you will be left behind in a flash and catching up is a huge challenge. It’s practically the same banana when you are at the helm of your business’ marketing department who have one primary objective: to make sure that the products and services that consumers can avail from your business, will continue to attract interested consumers in the long run. In doing so, a responsible marketing head should always make it a habit to keep track of the popular marketing trends that are being picked up on by professional marketers across the globe because these trends have been proven to be useful in maintaining a high interest level from consumers towards your business in general.

As mentioned, 2017 is all about the newest tends in almost everything that matters in life and it includes the newest online marketing trends for this year that are being picked by every single marketing professional across the globe. Below are just some of them:

  • Since almost everyone in the globe has a smartphone in hand, it’s recommended that you employ having an optimized website for your business that can be accessed even by mobile users without any lags or errors. You see, this is one major problem that many businesses around the world have been enduring. Yes, they have a website that allows online purchase but, some users are having difficulty in accessing the site especially on mobile devices because the site is not optimized for mobile uses. And this problem can cause major loss in sale numbers. Research says that a website that is not optimized can lose up to 1 trillion US dollars’ worth of potential sales.
  • Engage yourself in content marketing. You can do this by offering free advice and tips to consumers. In addition to this, practicing good content marketing habits will enable your business land in the desirable first page of Google in terms of SEO and search rankings.