A property causes buzz over its home listing that includes a huge panda in every photo showing off the four-bedroom property listed at $199,000.
Jessica Arnett who is a co-owner of Villa Real Estate from Houston dressed up in a large panda suit to get attention from potential buyers. This is the first time she pulled something like this to help sell a property. This is following 3 weeks of little activity and a few turnouts. Her clients were worried about their property becoming stale, and that is why they suggested a different and unique tactic. Despite her fears and some bad initial feedback, there were several showings she has scheduled on the day the listing was posted. She has also received calls from fellow realtors commending her sales tactic. She mentioned of using it twice a year only so as not to overuse the idea.
However, properties are not easily sold anywhere in the world. Arnett was lucky enough to have thought of this idea. For other realtors, they just have to stick with the most recommended ways of selling their property.
There is auction where potential buyers are not discouraged because there is no asking price. This also creates urgency with no delays from decisions of buying. The reserve price protects the property since it could not be sold unless the bidding gets to a previously agreed level. Prices can also go beyond expectation for auctions.
Aside from auction, realtors can go for private treaties where there is a fixed and set price. This price can also be modified anytime in the stages of marketing. Private treaties can help buyers formulate offers leading to faster negotiation.
Lastly, there is tender or selling the property to the buyer with the highest bid. This allows for prices to be discreet and the market dictating how much buyers are willing to pay. This method creates competition for the property.
Whatever it is a realtor pulls off, it helps to think of imaginative ways to sell a property. Arnett’s case is an evidence that incorporating quirky and unique ways like dressing up in panda costumes or considerably in other TV Store Online Costumes can attract and gain attention from potential buyers.