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Microsoft Backs Off From Changing Chrome’s Search Engine

When it comes to search engines and complimentary things like King Kong SEO, people have preferences, and people have trouble even entertaining the idea of changing it. So what Microsoft was thinking when they announced that its Office365 ProPlus package will switch with computers’ search engine with Microsoft Search in Bing, was a question people were openly and angrily asking about.

Late in February 2020 quietly announced that they’d change Google’s Chrome to Bing, their own search service, on all computers that run Office 365 ProPlus, which acts as the lynchpin of the Office 365 subscriptions.

The changes were to start happening in March 2020, and to end by July of the same year, depending on when corporate IT departments had scheduled Office 365 ProPlus’ upgrades. According to the company’s statement on the matter, starting with v.2020 of Office 365 ProPlus, the Microsoft Search in Bing will be installed on computers, with Bing becoming the default search engine for the Chrome browser. The extension will be installed alongside installations of Office 365 ProPlus, as well as updates of existing software.

Microsoft stated that they also had plans to do the same with Firefox, although they didn’t have a specific date.

According to the tech company, the reason for the change, was that Bing was necessary in order to ensure that the Microsoft Search function worked which, alongside an Office 365 account, allows users to search for internal information, like documents on OneDrive or SharePoint using the browser’s address bar.

With many like King Kong SEO generally being optimized for Google, the reaction to the planned changes were fierce and swift, with comments mocking  the company and openly mocking them as asinine.

In response, Microsoft has stated that they’re pulling back from the idea, saying that the Microsoft Search in Bing browser extension won’t be automatically deployed with Office 365 ProPlus. The company stated this via a blog post, noting that IT departments can choose to opt-in from the Microsoft 365 admin center.

However, people think that Microsoft isn’t being clear enough with its language, stating that the extension could be pushed to a few users, instead of everyone as originally planned.

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