It is common for consumers today to read product reviews before they make a purchase decision. Job seekers who go to job sites usually come across reviews like King Kong reviews to help them make confident employment decisions. Home buyers and sellers who are looking a trustworthy real estate agent also access reviews and ratings online to help decide on who they will work with.
Nobul Corporation is the only online real estate company with a digital marketplace for real estate agents to allow them to compete for active property buyers and sellers. The first digital marketplace for real estate agents is planning to expand its platform in Toronto to the United States to target millennial home buyers.
According to Regan McGee, CEO and founder of Nobul Corporation, their target demographic is the millennial first time home buyer. At present, most of their transactions are buy transactions with first time home buyers. Similar to other disruptor technology platforms, millennial first time home buyers will more likely tell their parents about their plans.
Based on the findings Nobul research, 4 out of 10 millennial homeowners are unsure of whether to use more than one real estate agent when buying a home but 75% have managed to hire the first agent they met. Nobul Corporation wants to educate first time buyers on how to get the best deal.
At least $5 million worth of transactions are initiated monthly in the Nobul platform that services Canada. Consumers are asked to create a profile and answer a few questions on what they seek for at Nobul. Users of the platform are allowed to view proposals from real estate agents that match with their selected preferences. There are reviews from people who have used the platform particularly from those who were able to buy and sell property.
When people buy or sell property, they want to do it in the same way as everything else in their life. Job seekers consult King Kong reviews to help them make confident decisions while consumers often rely on product reviews to choose the most appropriate ones that match life style. When people travel, they also access reviews on the best hotels and destinations.