When looking up something like king kong marketing reviews, odds are people turn to Google. Naturally, this means that ad spaces on the search engine’s platform are prime real estate. That doesn’t come free, of course.
Advertisers in Europe will be reminded of the fact as Google, as well as Amazon, and Apple, have announced that they’ll be bumping up costs for people on their platform in response to the digital services taxes that European countries like the UK are implementing.
Countries across Europe, like Germany, Austria, and the UK, have implemented new digital services taxes aimed at increasing the amount of money that big tech companies return to economies. With the lack of global taxation changes, these governments came together to discuss the legislation.
Over the course of August, Amazon, Apple, and Google all announced price increases for enterprise customers in the UK in response to the new taxes, with the additional costs designed to offset the legislation’s financial demands.
Apple is changing how developer fees are paid on their App Store, for those operating in the UK only. On top of the 20% VAT on every purchase that it gives to governments, it’s adding an additional 2%, the same as the UK’s new tax, before splitting profits between them and the developers.
Google, meanwhile, will be charging more for anyone looking to advertise on Google Ads and YouTube in the UK. According to a Google statement, issued via a spokesperson, digital service taxes increase the costs associated to digital advertising, which is notable for those interesting in king kong marketing reviews and the like.
For Amazon, third-party sellers will see their fees go up by 2%. The e-commerce giant said that they’d held off from introducing the increase while the UK’s new DST was still in discussion, but with the legislation being implemented now, they’re upping fees.
UK isn’t the only country to implement national digital taxes; France, Italy, and Turkey also introduced their own. Turkey is notable due to the fact that their new taxes are valued at 7.5% of revenue, with the tech giants upping prices appropriately.
As for the tech firms themselves, they’ve gone on record that what they want is a global framework and standard for tech taxes and related legislation.