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Marketing Technologies For Real Estate Agents

In a YouTube video you will see King Kong Sabri Suby explaining the science of customer acquisition in the real estate industry. It is very likely that the client of a real estate agent is a stranger who won’t appreciate a sales pitch until he is ready. Clients prefer to work with someone they know which means building a good relationship early in the process.

The real estate industry is built on people and relationship but new technology has changed the game. By embracing recent innovations in technology, real estate agents can market a property to potential clients without missing out on a huge opportunity to make a sale.

Home buyers and sellers cannot be at the same place every time. For the real estate agent, time is very critical because he has to coordinate and attend open houses and showings. Aside from 360-degree and drone videography, 3D virtual tours are also available that allow a prospective buyer to view a client’s home even without their presence. Technology will also benefit global property investors who are unwilling to travel to visit a property.

Virtual reality is also important when the real estate agent offers a property that is still under development. It can be difficult for a client to imagine how the property will look like once it is completed and furnished. VR will allow a buyer to have a realistic view of the property that is completely developed.

According to the results of a 2018 survey made by the National Association of Realtors, 44% of recent buyers start the buying process by searching online for properties that are for sale. It is important for a real estate website to include specific keywords to make sure that website content appears higher in search results. People generally click on sites that appear on the first few pages of search engine results.

According to King Kong Sabri Suby, the number one highest converting and profit exploding traffic comes from organic search. Google can’t be tricked into ranking a site which means paying attention to SEO keywords that people use to search a property or a real estate agent with whom to work.

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Microsoft Backs Off From Changing Chrome’s Search Engine

When it comes to search engines and complimentary things like King Kong SEO, people have preferences, and people have trouble even entertaining the idea of changing it. So what Microsoft was thinking when they announced that its Office365 ProPlus package will switch with computers’ search engine with Microsoft Search in Bing, was a question people were openly and angrily asking about.

Late in February 2020 quietly announced that they’d change Google’s Chrome to Bing, their own search service, on all computers that run Office 365 ProPlus, which acts as the lynchpin of the Office 365 subscriptions.

The changes were to start happening in March 2020, and to end by July of the same year, depending on when corporate IT departments had scheduled Office 365 ProPlus’ upgrades. According to the company’s statement on the matter, starting with v.2020 of Office 365 ProPlus, the Microsoft Search in Bing will be installed on computers, with Bing becoming the default search engine for the Chrome browser. The extension will be installed alongside installations of Office 365 ProPlus, as well as updates of existing software.

Microsoft stated that they also had plans to do the same with Firefox, although they didn’t have a specific date.

According to the tech company, the reason for the change, was that Bing was necessary in order to ensure that the Microsoft Search function worked which, alongside an Office 365 account, allows users to search for internal information, like documents on OneDrive or SharePoint using the browser’s address bar.

With many like King Kong SEO generally being optimized for Google, the reaction to the planned changes were fierce and swift, with comments mocking  the company and openly mocking them as asinine.

In response, Microsoft has stated that they’re pulling back from the idea, saying that the Microsoft Search in Bing browser extension won’t be automatically deployed with Office 365 ProPlus. The company stated this via a blog post, noting that IT departments can choose to opt-in from the Microsoft 365 admin center.

However, people think that Microsoft isn’t being clear enough with its language, stating that the extension could be pushed to a few users, instead of everyone as originally planned.

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