In a YouTube video you will see King Kong Sabri Suby explaining the science of customer acquisition in the real estate industry. It is very likely that the client of a real estate agent is a stranger who won’t appreciate a sales pitch until he is ready. Clients prefer to work with someone they know which means building a good relationship early in the process.
The real estate industry is built on people and relationship but new technology has changed the game. By embracing recent innovations in technology, real estate agents can market a property to potential clients without missing out on a huge opportunity to make a sale.
Home buyers and sellers cannot be at the same place every time. For the real estate agent, time is very critical because he has to coordinate and attend open houses and showings. Aside from 360-degree and drone videography, 3D virtual tours are also available that allow a prospective buyer to view a client’s home even without their presence. Technology will also benefit global property investors who are unwilling to travel to visit a property.
Virtual reality is also important when the real estate agent offers a property that is still under development. It can be difficult for a client to imagine how the property will look like once it is completed and furnished. VR will allow a buyer to have a realistic view of the property that is completely developed.
According to the results of a 2018 survey made by the National Association of Realtors, 44% of recent buyers start the buying process by searching online for properties that are for sale. It is important for a real estate website to include specific keywords to make sure that website content appears higher in search results. People generally click on sites that appear on the first few pages of search engine results.
According to King Kong Sabri Suby, the number one highest converting and profit exploding traffic comes from organic search. Google can’t be tricked into ranking a site which means paying attention to SEO keywords that people use to search a property or a real estate agent with whom to work.