Every SEO consultant will tell you that fresh and relevant content is very critical to SEO. This is the reason why many businesses are encouraged to write blogs, create new landing pages and invest in content marketing. Reviews work in the same way.
When a business gets customer reviews regularly, they have a consistent influx of new content for search engine spiders. Things get better when the reviews are posted on authoritative platforms that have many followers.
Gaining a high ranking in search engine results is not about impressing automated bots because Google also relies on human quality control team. This is the reason why strong reviews are considered as powerful SEO tools.
When a site is being evaluated, automatized search engine algorithms use spiders to look through product reviews and testimonials as customer content. The human quality control team manually evaluates the reputation of the site looking for truth, authority, and expertise. The content provided by customers through their reviews provides the site with legitimacy and allows it to gain the benefits from manual and automated rating systems.
The emphasis is always on getting good reviews but a few unfavourable reviews won’t hurt the site’s position. Unfavourable reviews are normal and expected because you cannot please everyone.
A digital marketing agency has achieved an excellent online reputation because of the king kong SEO review posted on online review sites. While most of the reviews are written by the employees themselves, they managed to establish credibility which is very critical for the brand.