Thailand has seen a recent growth in tourist arrivals from India, having reported a 15% increase in Indian tourist arrival numbers for the first half of 2017, which is attributed to the greater number of direct flight options from various Indian locations.
In terms of tourist arrivals in Thailand, India ranks in at 6th, with the South India region accounting for approximately one-third of all arrivals. Around 8 lakh/800,000 Indian tourists visited Thailand until the end of July in 2017, which is a marked increase of 2016’s numbers, by about 16%.
The Tourism Authority of Thailand has stated that, based on these numbers, they are expecting an increase in revenue in 2017. According to their Deputy Executive Director, SripornBhekanandana, they are expecting an approximate increase of 14%.
The TAT also say that they are aiming to make sure that the more unexplored venues such as the villas in Cha Am and Hua Hin are visited by tourists, alongside the more common destinations such as Chiang Mai, Chiang Rai, Trat, Krabi, and, of course, Pattaya, Phuket, as well as Bangkok.
Director Bhekanandana says that the rise is primarily attributed to the launching of direct flights to and from Kochi, in India, back in 2016. She says that following that, tourism traffic from India to Thailand increased, and that the TAT is confident that the trend of growth will continue.
Part of the TAT’s efforts to improve tourism is a delegation of 30 tourism related companies in India, aimed at advertising the country’s more unexplored destinations such as villas in Cha Am, as well as new Thai products for the more modern travellers. Director Bhekanandana was part of this delegation.
Additionally, the Director says that travel agents also need to be aware of destinations in Thailand beyond the obvious Bangkok and Pattaya, in order to offer and sell a wider range of products and experiences for their customers.
She says that, in India, the Thai wedding tourism sector has been building steam, with around 250 weddings in the country being held by Indians hailing from Kolkata, Mumbai and New Delhi. The TAT, in response, has introduced several new offers and special promos for wedding travellers.