How Review Videos Affect Buying Decisions

Marketing Reviews Tips

Consumers often doubt test-based customer reviews because they feel that written reviews can be easily manipulated. Instead of reading reviews, they prefer to watch videos that feature real customers. In fact, the top product review on YouTube is made by a 9-year old kid who honestly reviews toys.

Buying decisions are often long and comprehensive because of the presence of many fake products and services offered by online vendors. Consumers are usually in doubt whether a product is actually genuine. Authentic customer reviews are very crucial in influencing a person to make a purchasing decision. It is very likely for a consumer to read or watch review videos and testimonials before actually paying for a product or service.

How to make an effective review video

  • It is important to have a proper script to avoid missing the important aspects of the product or service being reviewed. Highlight the key features that are exclusively available to the product.
  • The review must not sound too salesly, otherwise you will be killing your chances even before you start. The moment that viewers feel that the review is just a paid advertisement they would move to another review made by a genuine customer.
  • Connect with the satisfied customer base whether they are willing to talk about the product and answer some questions to add credibility to the review.

A digital marketing agency uses king kong marketing agency review as a useful tool to help generate potential clients. Review videos help clients understand what the company does and how it will help them achieve success.