Australia has a bit of a reputation for being a strange place, with some articles about the country talking about wine-tasting koalas, and the fact that winter in most countries is summer for the land down under, among other things. A glass company, not unlike Economy Glass, has recently revealed a new eclectic project.
Now, a giant glass Rubick’s Cube has shown up and opened its doors to the country, after having spent 14 years as a mere concept waiting for the technology and innovation from architects and glass companies, like Economy Glass, in order to become a reality. The d’Arenburg Cube opened recently in the 13th of December in Australia (14 in the rest of the world), owned by Chester Osborn, a winemaker and the mind behind this glass edifice, says that this unique architectural challenge is an acknowledgement of the similar level of complexity in making fine wine.
The five-story building is situated around the vinery of McClaren Vale. The glass outside the building is double-tempered reinforced with aluminum, giving in and the inside a very Willy Wonka-like vibe. The Cube is not only a tasting room for fine wine, but also holds a dining restaurant, with a lot of vantage points for the proper view over the surrounding Mourvédre hills. Osborn says that he conceived the Cube as a sort of a museum focusing alternate reality museum, featuring strange and eclectic 3D art which details the steps of the winemaking process.
For example, a one-to-one scale statue of a cow in the museum stands to represent a winery’s biodynamic practices. Meanwhile a skeleton in the museum representing if someone falls into a fermentation vat, with other statues in the building representing the wine-making process.
According to Osborn, the art pieces are designed to be viewed from different perspectives, a representation of how people could drink the same wine, and have different ideas on how it is. He says that the building is a new reality, very specific to each wine, and very specific to the d’Arenberg brand.
The Cube can be entered with a fee of AU$8, with the South Australia government investing over AU$2M during its development in order to draw tourists into the area and the region.