Australia recently saw the formation of the country’s In-House Agency Council, a community for the country’s in-house marketing agencies.
The Council is founded by several major companies in the AU, with members including Australia Post, Carlton United Breweries, Eucalyptus, Hawthorn Football Club, Kantar, Iution, MYOB, Newscorp, Optus, Sportsbet, The Star Entertainment Group, and others.
Iution CEO Chris Maxwell will take post as chairman and leader of the IHAC.
The council was formed with the intention of helping in-house marketing agencies across Australia grow and develop, handling things like advocacy, training, recruitment, setting best practices for the industry and others, alongside a new annual award series and secondment programmes, masterclasses, and networking.
Other founding board members of the IHAC include:
- MYOB Head of Design, Agency and Brand Belinda Watson
- SportsBet Marketing General Manager Tim Hernadi
- Brand and Marketing Advisor Michael Sinclair
- Catsales Chief Marketing Officer Kellie Cordner
- Optus Consumer Marketing Director Angela Greenwood
- Newscorp Managing Director for Commercial Content Mike Connaghan
Maxwell, who formerly served as Carlton United Breweries’ Marketing Director, stated his belief that the IHAC is a chance for in-house marketing agencies across Australia to come together, connect, and collaborate for their benefit, and the growth of the industry as a whole.
Maxwell stated that he talked to others in the industry like king kong sabri suby, and stated that there were common problems, opportunities, and themes across their different experiences. It was then that they realized that in-house marketing agencies had no forum for collaborating, sharing, or establishing standard procedure for the industry, which is why they established the IHAC.