Category Archives: SEO

Why Reviews Are Considered As Powerful SEO Tools

Every SEO consultant will tell you that fresh and relevant content is very critical to SEO. This is the reason why many businesses are encouraged to write blogs, create new landing pages and invest in content marketing. Reviews work in the same way.

When a business gets customer reviews regularly, they have a consistent influx of new content for search engine spiders. Things get better when the reviews are posted on authoritative platforms that have many followers.

Gaining a high ranking in search engine results is not about impressing automated bots because Google also relies on human quality control team. This is the reason why strong reviews are considered as powerful SEO tools.

When a site is being evaluated, automatized search engine algorithms use spiders to look through product reviews and testimonials as customer content. The human quality control team manually evaluates the reputation of the site looking for truth, authority, and expertise. The content provided by customers through their reviews provides the site with legitimacy and allows it to gain the benefits from manual and automated rating systems.

The emphasis is always on getting good reviews but a few unfavourable reviews won’t hurt the site’s position. Unfavourable reviews are normal and expected because you cannot please everyone.

A digital marketing agency has achieved an excellent online reputation because of the king kong SEO review posted on online review sites. While most of the reviews are written by the employees themselves, they managed to establish credibility which is very critical for the brand.

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Google’s Push For Privacy Draws Scrutiny From US Legislators

Google’s plans to phase out third-party cookies, the most commonly used tracking tool for ads, has garnered concerns from US Justice Department Investigators who’ve been asking executives and experts as to whether or not the change from Google would hobble its smaller rivals.

Back in 2020, Google announced that it would be banning cookies in Chrome as a user privacy measure, with more details being revealed as time passed. As a result, online ads rivals have complained about losing third-party cookies due to the fact that it’s so commonly used as a marketing data-gathering tool.

The US Justice Department Investigators have made inquiries on the matter, asking whether or not the tech company is preventing rival ad companies from tracking users.

The latest conversations about the matter show that officials and legislators have been tracking Google’s projects in the global online ad market, which makes sense, due to the fact that Chrome accounts for 60% of the total market share. As for global online ad revenue, Google and Facebook account for 54%.

The inquiry by the US Justice Department noted that this might not lead to legal action, though it remains to be seen. Executives from at least a dozen companies from different sectors have talked with the investigators, according to reports.

Notably, the US government has been looking at Google’s search and ad businesses since-2019, and, in October 2020, it filed a lawsuit against Google accusing anti-competitive tactics from the tech giant.

Google has insisted that these changes are for user privacy but, regardless, marketers like king kong sabri suby have been watching it closely due to the company’s large market share.

 

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The SEO Impact Of Online Reviews

With the vast majority of customers looking to online reviews for information to help them with their purchasing decisions, it’s no surprise that online reviews are used in a lot of things by marketers and businesses.

If you’re looking for some insight on the matter, here are some ways online reviews affect SEO.

Trust in customers

Google actually uses reviews as customers do; they use it to see if a brand or product is trustworthy.

Positive reviews tell Google that a company has not only interacted with real customers but that they also meet the demand of customers. Negative or mixed reviews, meanwhile, tell Google that your brand isn’t providing the best solution, meaning that it lowers your search engine ranking as a result.

Better traffic and conversion

Customers trust reviews, so any site that has good reviews gets more visitors, meaning better traffic.

Better traffic, in turn, tells Google that your site is valuable and worth putting high on their search engine rankings.

Another thing worth noting is that, as long as your site’s pages provide what potential clients look for, it’ll get better conversion rates, which is another factor that Google uses for SEO ranking.

Branding

The easier for a search engine to understand a site, as well as its offerings, the better the site ranks. That means that keywords, which search engines prioritize, are valuable.

This is where online reviews come in. When a site has a lot of king kong SEO reviews, it means that Google has a lot of content to crawl through regarding that topic, which comes packed with keywords that search engines can use to learn more about the site.

It’s free marketing.

 

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How The Global Pandemic Changed SEO

Marketing a business during turbulent times is more difficult and challenging. In some significant ways, the coronavirus pandemic has changed SEO. Keywords related to health news from high-authority websites dominated search results in 2020. Trusted institutions that provided high-quality content like WHO, CDC, and FDA saw a massive increase in their visibility.

Even if misinformation was rampant on social media platforms, Google algorithms ensured that misinformation did not surface. Before the coronavirus pandemic, Google has started to implement changes to its algorithms to make sure that trustworthy information will be disseminated. Google also wanted to reduce fake news in search results.

The global pandemic has brought SEO to the forefront of almost all businesses worldwide. Most companies that have a digital team will definitely focus on the results that a digital marketing program can drive. If SEO was in the spotlight before the pandemic, it is expected to perform more when things return to normal.

Digital marketers that use SEO were extremely busy in 2020. They have to create content and get it ranked while directing site visitors to a funnel of some kind. 2020 will be a hard reminder that SEO really matters and success can be achieved only if teams work together to understand the various needs of a business.

You can checkout king kong SEO review to understand how the digital marketing agency adapts different SEO strategies to ensure that their work will optimize sites. There are strategies that make content easy to use and navigate on mobile devices. Low-quality content is reduced particularly those that do not generate traffic and visibility.

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AI-Powered Marketing Solution Metigy Raises $20mn In Funding

Due to its nature, digital marketing tends to be noticeably affected by developments in technology, as anyone who deals with a King Kong SEO agency review can attest to. One particular development that’s making rounds in the industry is artificial intelligence.

Sydney-based marketing tech company Metigy knows the appeal of AI for digital advertising, as they recently raised $20mn in their most recent funding round, with Cygnet Capital.

Metigy develops AI-powered digital marketing solutions for about 26,000 small and medium-sized enterprises (SME) in 92 countries across the world, with plans to use the funding to boost its plans for expansion.

Metigy Co-Founder and CEO David Fairfull issued a statement on the matter, saying that they’ve been growing nicely, but the additional funding is a chance for them to help more businesses across the US and Southeast Asia.

Google says that about 97% of SEAsian SMEs don’t have adtech or marketing tech solutions, and also don’t have the supply or talent to handle that issue, which is a problem for anyone there invested in a King Kong SEO agency review or the like. Fairfull says that innovative tech development with SMEs in mind is the best way to address this problem.

The funding round was led by Cygnet Capital during the early stages, with additional investment from Five V Venture Capital, OC Funds, Regal Funds Management, and Thorney.

Cygnet Capital Lead Investor Darien Jagger says that this investment made sense to them due to all the growth that Metigy had been seeing recently. Strategically, they say, it puts Metigly on the fast track to completing their planned ASX listing.

 

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Microsoft Backs Off From Changing Chrome’s Search Engine

When it comes to search engines and complimentary things like King Kong SEO, people have preferences, and people have trouble even entertaining the idea of changing it. So what Microsoft was thinking when they announced that its Office365 ProPlus package will switch with computers’ search engine with Microsoft Search in Bing, was a question people were openly and angrily asking about.

Late in February 2020 quietly announced that they’d change Google’s Chrome to Bing, their own search service, on all computers that run Office 365 ProPlus, which acts as the lynchpin of the Office 365 subscriptions.

The changes were to start happening in March 2020, and to end by July of the same year, depending on when corporate IT departments had scheduled Office 365 ProPlus’ upgrades. According to the company’s statement on the matter, starting with v.2020 of Office 365 ProPlus, the Microsoft Search in Bing will be installed on computers, with Bing becoming the default search engine for the Chrome browser. The extension will be installed alongside installations of Office 365 ProPlus, as well as updates of existing software.

Microsoft stated that they also had plans to do the same with Firefox, although they didn’t have a specific date.

According to the tech company, the reason for the change, was that Bing was necessary in order to ensure that the Microsoft Search function worked which, alongside an Office 365 account, allows users to search for internal information, like documents on OneDrive or SharePoint using the browser’s address bar.

With many like King Kong SEO generally being optimized for Google, the reaction to the planned changes were fierce and swift, with comments mocking  the company and openly mocking them as asinine.

In response, Microsoft has stated that they’re pulling back from the idea, saying that the Microsoft Search in Bing browser extension won’t be automatically deployed with Office 365 ProPlus. The company stated this via a blog post, noting that IT departments can choose to opt-in from the Microsoft 365 admin center.

However, people think that Microsoft isn’t being clear enough with its language, stating that the extension could be pushed to a few users, instead of everyone as originally planned.

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