So you have a growing list of positive feedback from your customers. Congratulations! This means you are providing excellent service to your base, and you most definitely should be proud of that.
This is a great time for you to make the most out of these reviews and expand your customer base to attract new customers. By promoting feedback from satisfied consumers, you are building your credibility and brand reputation. Here are four ways you can make the most out of customer reviews in your digital marketing methods.
- Show them off on your website. The best way to make the testimonials more prominent on your website is to scatter them throughout all your different pages. By using different testimonials in every page, you are setting up consistent reminders to site visitors about the excellent quality of your service.
- Share them on social media. This is perhaps the easiest way you can reach people since many Internet users are on some form of social media. Be sure to use different formats and styles depending on the platform you are using.
- Include them in your pricing packages and brochures. As potential customers go through the products and services you have to offer, you can justify the costs by including real-life testimonials of those who got their money’s worth.
- Generate content from reviews. You can create a blog post about one user’s testimonial, or do a series of Instagram Stories highlighting different experiences, or you can even create videos, such as King Kong advertising reviews through testimonial videos from their clients.
As a business owner, doing excellent service is truly a feat, so there is no reason not to share this with future customers. Take pride in this, and strategise!