Marketing is crucial if you want to grow your business. A salon is an ideal business in these modern times because it is one of the most popular businesses that has a great demand from people who want to look great.
You earn the appreciation of your clients by the excellent service you give them which can be capitalized to translate it to increased sales and new clients. Many popular Bondi Junction hair salons that offer different kinds of hair services create marketing strategies to improve their sales, maintain regular clients, and capture new customers. The following marketing ideas can help you develop and grow your salon business for better service and revenue:
- Innovation – just like a new haircut, you need to be innovative by trying to do various things in your marketing ideas. A variety of salon initiatives can attract new customers and maintain existing clients. Being creative like giving freebies, extra services, and product samples will make your clients feel excited and valued. Offering discounts on services is also an excellent way of attracting your clients. To keep you connected with your clients, it is also essential that you keep a record of their profile for your reference on their next visit.
- Use social media – create a social media account on Facebook, Twitter, and Instagram and share or post beautiful pictures to capture the attention of your clients. Pictures paint a thousand words; thus, they can boost your social media initiatives.
- Design a website – a fresh-looking and fantastic website makes a strong first impression online of your prospective customers. Make sure that your web design is easy to use and has an excellent layout. Aside from amazing web design, you must make your online marketing go beyond your fabulous website. Do not stop on your Facebook page. You can extend to advertising on Google and monitor your reviews. Always respond to customers who post significant or shall we say negative reviews and act on them to enhance whatever is being emphasized.
- Salon events – you can set-up a booth on beauty events and inform the people of your special offers on hair services. You can connect with wedding planners and hotel marketing offices to agree on a referral system.
Being innovative and creative offer many benefits to grow your salon business. Always ensure to comply with your marketing strategies to avoid any bad reactions from your clients. Excellent customer service and customer satisfaction must be your top priorities.