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How Review Videos Affect Buying Decisions

Consumers often doubt test-based customer reviews because they feel that written reviews can be easily manipulated. Instead of reading reviews, they prefer to watch videos that feature real customers. In fact, the top product review on YouTube is made by a 9-year old kid who honestly reviews toys.

Buying decisions are often long and comprehensive because of the presence of many fake products and services offered by online vendors. Consumers are usually in doubt whether a product is actually genuine. Authentic customer reviews are very crucial in influencing a person to make a purchasing decision. It is very likely for a consumer to read or watch review videos and testimonials before actually paying for a product or service.

How to make an effective review video

  • It is important to have a proper script to avoid missing the important aspects of the product or service being reviewed. Highlight the key features that are exclusively available to the product.
  • The review must not sound too salesly, otherwise you will be killing your chances even before you start. The moment that viewers feel that the review is just a paid advertisement they would move to another review made by a genuine customer.
  • Connect with the satisfied customer base whether they are willing to talk about the product and answer some questions to add credibility to the review.

A digital marketing agency uses king kong marketing agency review as a useful tool to help generate potential clients. Review videos help clients understand what the company does and how it will help them achieve success.

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Why Reviews Are Considered As Powerful SEO Tools

Every SEO consultant will tell you that fresh and relevant content is very critical to SEO. This is the reason why many businesses are encouraged to write blogs, create new landing pages and invest in content marketing. Reviews work in the same way.

When a business gets customer reviews regularly, they have a consistent influx of new content for search engine spiders. Things get better when the reviews are posted on authoritative platforms that have many followers.

Gaining a high ranking in search engine results is not about impressing automated bots because Google also relies on human quality control team. This is the reason why strong reviews are considered as powerful SEO tools.

When a site is being evaluated, automatized search engine algorithms use spiders to look through product reviews and testimonials as customer content. The human quality control team manually evaluates the reputation of the site looking for truth, authority, and expertise. The content provided by customers through their reviews provides the site with legitimacy and allows it to gain the benefits from manual and automated rating systems.

The emphasis is always on getting good reviews but a few unfavourable reviews won’t hurt the site’s position. Unfavourable reviews are normal and expected because you cannot please everyone.

A digital marketing agency has achieved an excellent online reputation because of the king kong SEO review posted on online review sites. While most of the reviews are written by the employees themselves, they managed to establish credibility which is very critical for the brand.

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