Removalist Startup Begins In Melbourne


Data from the Australian Bureau of Statistics says that about half of the Australian population have moved house at some point in time within the past half-decade, with one in every six Aussies having moved within the past year.

Further analysis of the data shows that the Millennials and Gen Z’s are the ones moving the most, with one in three young Aussies aged 20-29 moving every 12 months, with two out of every three of the same demographic moving at least once every half-decade.

In response to this, Peter Borain founded Movepal, an on-demand moving service, which was launched in Melbourne earlier in2 019.

Borain explains that, beyond hailing from the city, it was a good fit since Melbourne is rapidly growing, with many people moving in, around, and, rarely, out of the city’s limits. He notes that Movepal will spread out to other cities in Australia over time, eventually handling furniture removals in Sydney, which he believes will be fuelled by the idea that moving has become a national pastime for Aussies.

He explained why he founded the company in the first place, saying that the moving industry is perfect for some disruption, due to the fact that, in spite of having 8,000 movers across the country, few furniture removals in Sydney or anywhere else in Australia are designed to cater to the needs and sensibilities of price sensitive tech savvy customers, who, according to Movepal’s research, backed up by the ABS, are the ones who move the most, and are also most likely to turn to an app like Movepal.

Movepal operates similarly to Uber, but for moving companies, connecting customers to vetoed movers, to ensure they receive professional quality work, complete with insurance. Users also get instant estimates, as well as the option to choose their move team, receive updates, and even communicate with their chosen movers in real-time.

All payments can also be made via the Movepal app itself, with transactions tracked and recorded., on top of minimizing the need for hard cash. Hourly rates for the app are applied in order to ensure that key requirements are met, including regulatory and compliance costs for drivers and margins.