When you are looking for job opportunities, will positive King Kong reviews help in making up your mind? If you are looking for a restaurant, service provider or a hotel, will the reviews affect your purchase decision? Research suggests that reviews can affect decisions but they are also breeding grounds for phony reviews and fraud.
According to Better Business Bureau very few review sites fully vet reviews. At least half of the online reviews are fake because fraudsters know that a bad review can blemish the reputation of a person or business.
Margie Keener is a real estate agent in Woodland Park, Colorado. She has received numerous phone calls from someone who claims to be a representative of Google. The caller is asking for money to remove the Google reviews. When Maggie looked at her Google page reviews, she discovered a bad review which she claims to be false.
At the time that the false review was posted, Maggie was not working much because she was still recovering from surgery. Maggie also noticed that the same profile has left 12 other bad reviews against other businesses in the area on the same day. The 12 reviews hit apartment complexes, a doctor, a construction business and multiple real estate businesses. The fraudster sometimes repeated the same reviews.
Keener was asked to pay $5,000 so that the bad review can be removed. Instead of contacting the number that was left on her voicemail, Keener approached Google directly. She flagged the comment and Google responded that the complaint will be evaluated.
According to statistics, at least 61% of Amazon reviews are fake. Keener’s experience is not unique. However, it is difficult to find the source of fake reviews. Keener made the right decision in not paying to remove the inaccurate online review because it will only encourage fraudsters to continue posting bad reviews.
No one knows a company better than its employees. Since the King Kong reviews were posted by its very own employees, it proves the legitimacy of the company. Job seekers always want to be assured that the company they are applying to be trustworthy and reliable.