Cloud Cartel has designed many websites for its clients especially those that are in the B2B industry and one thing they can attest is that a website is one of the most important investment. It is like the lobby of an office building – it is the first thing visitors will see upon arrival and the platform provided for first interaction.
If you have an existing B2B website, take a look at it and determine whether it looks polish and professional. Focus on elements such as the layout and the images used. These should be presented in a way that speaks for the brand of the company. If there are blurry or pixilated images, it speaks volume of the type of company that is behind the website. This should be rectified immediately to avoid sending the wrong message to future clients.
The latest B2B websites have modern features such as a mobile responsive design. If your website was launched five years ago and has not been updated since, the users will be able to tell at first glance. There are many changes in website trend for the past five years that it is possible to tell an updated website from the ones that are not. Aside from updating the website’s design, the services and products listed on the site must always be in sync with what the company is offering.
Your brand should be reflected on the kind of website your company has. Take for example a giant tech company with a website that came from the retro era which is opposite of the technology they are offering. The same goes with B2B branding that wants to offer top of the line customer service and navigation with ease. The user should be able to locate the information they want to know and customer service buttons should be easy to recognize.
You might want to hire Cloud Cartel for website design but the content of the website is still determined by the company. Therefore, the essential information should be conveyed without putting too many texts or without cluttering the website as a whole.