A lot of design work opt for photography, which is understandable due to how effective they are for telling a story.
However, there are some times when illustrations is the better option when putting together a design. They’ve got their won flair and “pizzaz” so they’re useful in situations when photos might not be enough.
In the era of social media, with all of its photos and posts, illustrations have come into their own, to the delight of Maria Rabinky and other illustrators. If you’re wondering when to use them, here are a few things to keep in mind.
Photos are great for showing off scenes and stories. However, there are some things that it simply can’t show off, which is when illustrations come in.
Illustrators like Maria Rabinky aren’t held back by real-life considerations, which means that things like lighting, travel, gravity, and the like, which means that, for any scene that simply can’t be photographed, illustrations are the best.
Illustrations are also great for getting people’s attention; they just stand out like that.
In today’s market, where there are a lot of similar products that vie for people’s attention, being able to stand out is all the more important. That’s why illustrations have become more popular than ever, as they’re great for standing out; illustrations bring a different style to an image and a story.
Icons are the most common use for illustrations. “Like” buttons, shopping carts, and the like are where illustrations are mostly used.
Vector illustrations are the ones used for icons, due to the fact that they’re independent from resolution, meaning that they don’t suffer from upscaling or downscaling.
There are, of course, situations where photography is the natural choice for designers.
For any situations where an accurate representation of a product or story needed, then a photograph is the best option. People tend to trust photographs when it comes to getting an accurate idea of a place, product, or story.
Photos are great for presenting an image (no pun intended) of professionalism.
Any image that provide an accurate representation of reality are great for persuading people that a company or brand is serious and professional, which is particularly useful and important for something like a bank.
Showing off something real
Well, naturally. Accurate representation is the main thing of photographs. That means that, if you want to advertise a product or service, then a photograph is the choice to pick.