Marketing a business during turbulent times is more difficult and challenging. In some significant ways, the coronavirus pandemic has changed SEO. Keywords related to health news from high-authority websites dominated search results in 2020. Trusted institutions that provided high-quality content like WHO, CDC, and FDA saw a massive increase in their visibility.
Even if misinformation was rampant on social media platforms, Google algorithms ensured that misinformation did not surface. Before the coronavirus pandemic, Google has started to implement changes to its algorithms to make sure that trustworthy information will be disseminated. Google also wanted to reduce fake news in search results.
The global pandemic has brought SEO to the forefront of almost all businesses worldwide. Most companies that have a digital team will definitely focus on the results that a digital marketing program can drive. If SEO was in the spotlight before the pandemic, it is expected to perform more when things return to normal.
Digital marketers that use SEO were extremely busy in 2020. They have to create content and get it ranked while directing site visitors to a funnel of some kind. 2020 will be a hard reminder that SEO really matters and success can be achieved only if teams work together to understand the various needs of a business.
You can checkout king kong SEO review to understand how the digital marketing agency adapts different SEO strategies to ensure that their work will optimize sites. There are strategies that make content easy to use and navigate on mobile devices. Low-quality content is reduced particularly those that do not generate traffic and visibility.