Category Archives: SEO

AI-Powered Marketing Solution Metigy Raises $20mn In Funding

Due to its nature, digital marketing tends to be noticeably affected by developments in technology, as anyone who deals with a King Kong SEO agency review can attest to. One particular development that’s making rounds in the industry is artificial intelligence.

Sydney-based marketing tech company Metigy knows the appeal of AI for digital advertising, as they recently raised $20mn in their most recent funding round, with Cygnet Capital.

Metigy develops AI-powered digital marketing solutions for about 26,000 small and medium-sized enterprises (SME) in 92 countries across the world, with plans to use the funding to boost its plans for expansion.

Metigy Co-Founder and CEO David Fairfull issued a statement on the matter, saying that they’ve been growing nicely, but the additional funding is a chance for them to help more businesses across the US and Southeast Asia.

Google says that about 97% of SEAsian SMEs don’t have adtech or marketing tech solutions, and also don’t have the supply or talent to handle that issue, which is a problem for anyone there invested in a King Kong SEO agency review or the like. Fairfull says that innovative tech development with SMEs in mind is the best way to address this problem.

The funding round was led by Cygnet Capital during the early stages, with additional investment from Five V Venture Capital, OC Funds, Regal Funds Management, and Thorney.

Cygnet Capital Lead Investor Darien Jagger says that this investment made sense to them due to all the growth that Metigy had been seeing recently. Strategically, they say, it puts Metigly on the fast track to completing their planned ASX listing.

 

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Microsoft Backs Off From Changing Chrome’s Search Engine

When it comes to search engines and complimentary things like King Kong SEO, people have preferences, and people have trouble even entertaining the idea of changing it. So what Microsoft was thinking when they announced that its Office365 ProPlus package will switch with computers’ search engine with Microsoft Search in Bing, was a question people were openly and angrily asking about.

Late in February 2020 quietly announced that they’d change Google’s Chrome to Bing, their own search service, on all computers that run Office 365 ProPlus, which acts as the lynchpin of the Office 365 subscriptions.

The changes were to start happening in March 2020, and to end by July of the same year, depending on when corporate IT departments had scheduled Office 365 ProPlus’ upgrades. According to the company’s statement on the matter, starting with v.2020 of Office 365 ProPlus, the Microsoft Search in Bing will be installed on computers, with Bing becoming the default search engine for the Chrome browser. The extension will be installed alongside installations of Office 365 ProPlus, as well as updates of existing software.

Microsoft stated that they also had plans to do the same with Firefox, although they didn’t have a specific date.

According to the tech company, the reason for the change, was that Bing was necessary in order to ensure that the Microsoft Search function worked which, alongside an Office 365 account, allows users to search for internal information, like documents on OneDrive or SharePoint using the browser’s address bar.

With many like King Kong SEO generally being optimized for Google, the reaction to the planned changes were fierce and swift, with comments mocking  the company and openly mocking them as asinine.

In response, Microsoft has stated that they’re pulling back from the idea, saying that the Microsoft Search in Bing browser extension won’t be automatically deployed with Office 365 ProPlus. The company stated this via a blog post, noting that IT departments can choose to opt-in from the Microsoft 365 admin center.

However, people think that Microsoft isn’t being clear enough with its language, stating that the extension could be pushed to a few users, instead of everyone as originally planned.

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Importance Of SEO In The Real Estate Industry

Reviews that used to be ignored by companies have now become an important part of SEO strategy. For example, a digital agency can encourage employees to post King Kong SEO reviews with the right keywords to improve the site’s search ranking. When the company responds to the review with keywords, it drives more traffic to the site.

According to a 2018 survey by the National Association of Realtors, the first step that the recent 44% of buyers made in the home buying process is to search online for a sale. At least 87% of home buyers used the internet to look at photos of homes while 85% searched for detailed information on the properties that were for sale.

During the internet search for the best home to buy, home buyers also read reviews on real estate agents that they would like to work with. SEO has allowed real estate agents to reach potential clients that they may never meet without the right marketing strategy.

Only a few people can be expected to type the exact website address on the search bar. Most of them will do a quick Google search to find a trustworthy real estate agent. Leads from SEO keywords can close deals particularly when there is content that responds to specific home buying or selling search.

A real estate agent can set himself apart from others by using SEO keywords. Google keywords appear higher in search results whether for first-time home buyers or international clients who are looking for a summer home. Since buyers usually click on the sites that rank high in search results, it is important to use the right SEO keywords on website content or online advertising.

The real estate industry is built on relationships but technology has affected the way home buyers purchase a home. It is important to take advantage of new innovations so as not to miss the opportunity of selling a home to a client.

It is not only the real estate industry that benefits from SEO reviews; it has also affected the recruitment process. A digital agency that wants to attract talent can take advantage of King Kong SEO reviews from its employees to rank high on search results.

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