Category Archives: Reviews

The SEO Impact Of Online Reviews

With the vast majority of customers looking to online reviews for information to help them with their purchasing decisions, it’s no surprise that online reviews are used in a lot of things by marketers and businesses.

If you’re looking for some insight on the matter, here are some ways online reviews affect SEO.

Trust in customers

Google actually uses reviews as customers do; they use it to see if a brand or product is trustworthy.

Positive reviews tell Google that a company has not only interacted with real customers but that they also meet the demand of customers. Negative or mixed reviews, meanwhile, tell Google that your brand isn’t providing the best solution, meaning that it lowers your search engine ranking as a result.

Better traffic and conversion

Customers trust reviews, so any site that has good reviews gets more visitors, meaning better traffic.

Better traffic, in turn, tells Google that your site is valuable and worth putting high on their search engine rankings.

Another thing worth noting is that, as long as your site’s pages provide what potential clients look for, it’ll get better conversion rates, which is another factor that Google uses for SEO ranking.

Branding

The easier for a search engine to understand a site, as well as its offerings, the better the site ranks. That means that keywords, which search engines prioritize, are valuable.

This is where online reviews come in. When a site has a lot of king kong SEO reviews, it means that Google has a lot of content to crawl through regarding that topic, which comes packed with keywords that search engines can use to learn more about the site.

It’s free marketing.

 

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How The Global Pandemic Changed SEO

Marketing a business during turbulent times is more difficult and challenging. In some significant ways, the coronavirus pandemic has changed SEO. Keywords related to health news from high-authority websites dominated search results in 2020. Trusted institutions that provided high-quality content like WHO, CDC, and FDA saw a massive increase in their visibility.

Even if misinformation was rampant on social media platforms, Google algorithms ensured that misinformation did not surface. Before the coronavirus pandemic, Google has started to implement changes to its algorithms to make sure that trustworthy information will be disseminated. Google also wanted to reduce fake news in search results.

The global pandemic has brought SEO to the forefront of almost all businesses worldwide. Most companies that have a digital team will definitely focus on the results that a digital marketing program can drive. If SEO was in the spotlight before the pandemic, it is expected to perform more when things return to normal.

Digital marketers that use SEO were extremely busy in 2020. They have to create content and get it ranked while directing site visitors to a funnel of some kind. 2020 will be a hard reminder that SEO really matters and success can be achieved only if teams work together to understand the various needs of a business.

You can checkout king kong SEO review to understand how the digital marketing agency adapts different SEO strategies to ensure that their work will optimize sites. There are strategies that make content easy to use and navigate on mobile devices. Low-quality content is reduced particularly those that do not generate traffic and visibility.

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AI-Powered Marketing Solution Metigy Raises $20mn In Funding

Due to its nature, digital marketing tends to be noticeably affected by developments in technology, as anyone who deals with a King Kong SEO agency review can attest to. One particular development that’s making rounds in the industry is artificial intelligence.

Sydney-based marketing tech company Metigy knows the appeal of AI for digital advertising, as they recently raised $20mn in their most recent funding round, with Cygnet Capital.

Metigy develops AI-powered digital marketing solutions for about 26,000 small and medium-sized enterprises (SME) in 92 countries across the world, with plans to use the funding to boost its plans for expansion.

Metigy Co-Founder and CEO David Fairfull issued a statement on the matter, saying that they’ve been growing nicely, but the additional funding is a chance for them to help more businesses across the US and Southeast Asia.

Google says that about 97% of SEAsian SMEs don’t have adtech or marketing tech solutions, and also don’t have the supply or talent to handle that issue, which is a problem for anyone there invested in a King Kong SEO agency review or the like. Fairfull says that innovative tech development with SMEs in mind is the best way to address this problem.

The funding round was led by Cygnet Capital during the early stages, with additional investment from Five V Venture Capital, OC Funds, Regal Funds Management, and Thorney.

Cygnet Capital Lead Investor Darien Jagger says that this investment made sense to them due to all the growth that Metigy had been seeing recently. Strategically, they say, it puts Metigly on the fast track to completing their planned ASX listing.

 

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The Relevance Of Real Estate Reviews

It is quite common to come across king kong marketing reviews on online review platforms but it surprising to find feedback on real estate agents and properties. If you are looking for a real estate agent who will sell your property, there are positive real estate experiences that people are sharing online that can help you make an informed decision.

According to a recent study, 93% of consumers say that reviews have affected their purchasing decision. Real estate reviews, on the other hand, offer some perspective of working with a real estate agent. The review is not usually connected to the property being sold or purchased.

The most important details are usually left out in typical real estate reviews like the price a property is being sold for, date of sale, images of the property, location, when the review was written, or whether the review was posted by the buyer or seller.

The online trend nowadays is verifiable reviews, an effective solution to avoid fake reviews. Verifiable reviews empower customers through their transparency and help validate and differentiate real estate agents online.

A real estate agent that gains a number of verifiable reviews can improve his reputation and build trust to win clients. There are online platforms where clients can write or verify a review without signing up for an account.

Meanwhile, clients of a digital agency are encouraged to write king kong marketing reviews that showcase the experience with the digital service. Reviews provide businesses with a value that cannot be gained from traditional marketing strategies.

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