Category Archives: Marketing

Importance Of SEO In The Real Estate Industry

Reviews that used to be ignored by companies have now become an important part of SEO strategy. For example, a digital agency can encourage employees to post King Kong SEO reviews with the right keywords to improve the site’s search ranking. When the company responds to the review with keywords, it drives more traffic to the site.

According to a 2018 survey by the National Association of Realtors, the first step that the recent 44% of buyers made in the home buying process is to search online for a sale. At least 87% of home buyers used the internet to look at photos of homes while 85% searched for detailed information on the properties that were for sale.

During the internet search for the best home to buy, home buyers also read reviews on real estate agents that they would like to work with. SEO has allowed real estate agents to reach potential clients that they may never meet without the right marketing strategy.

Only a few people can be expected to type the exact website address on the search bar. Most of them will do a quick Google search to find a trustworthy real estate agent. Leads from SEO keywords can close deals particularly when there is content that responds to specific home buying or selling search.

A real estate agent can set himself apart from others by using SEO keywords. Google keywords appear higher in search results whether for first-time home buyers or international clients who are looking for a summer home. Since buyers usually click on the sites that rank high in search results, it is important to use the right SEO keywords on website content or online advertising.

The real estate industry is built on relationships but technology has affected the way home buyers purchase a home. It is important to take advantage of new innovations so as not to miss the opportunity of selling a home to a client.

It is not only the real estate industry that benefits from SEO reviews; it has also affected the recruitment process. A digital agency that wants to attract talent can take advantage of King Kong SEO reviews from its employees to rank high on search results.

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Real Estate Agent Asked To Pay $5,000 For The Removal Of Bad Review

When you are looking for job opportunities, will positive King Kong reviews help in making up your mind? If you are looking for a restaurant, service provider or a hotel, will the reviews affect your purchase decision? Research suggests that reviews can affect decisions but they are also breeding grounds for phony reviews and fraud.

According to Better Business Bureau very few review sites fully vet reviews. At least half of the online reviews are fake because fraudsters know that a bad review can blemish the reputation of a person or business.

Margie Keener is a real estate agent in Woodland Park, Colorado. She has received numerous phone calls from someone who claims to be a representative of Google. The caller is asking for money to remove the Google reviews. When Maggie looked at her Google page reviews, she discovered a bad review which she claims to be false.

At the time that the false review was posted, Maggie was not working much because she was still recovering from surgery. Maggie also noticed that the same profile has left 12 other bad reviews against other businesses in the area on the same day. The 12 reviews hit apartment complexes, a doctor, a construction business and multiple real estate businesses. The fraudster sometimes repeated the same reviews.

Keener was asked to pay $5,000 so that the bad review can be removed. Instead of contacting the number that was left on her voicemail, Keener approached Google directly. She flagged the comment and Google responded that the complaint will be evaluated.

According to statistics, at least 61% of Amazon reviews are fake. Keener’s experience is not unique. However, it is difficult to find the source of fake reviews. Keener made the right decision in not paying to remove the inaccurate online review because it will only encourage fraudsters to continue posting bad reviews.

No one knows a company better than its employees. Since the King Kong reviews were posted by its very own employees, it proves the legitimacy of the company. Job seekers always want to be assured that the company they are applying to be trustworthy and reliable.

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3 Smart Rules To Exchange Currency While Travelling Abroad

Foreign tourists are often faced with one dilemma. They are confused about what is the best way to carry currency, while touring a foreign destination. Traveler’s cheques are one of the widely used instruments but they are not accepted in all the countries. Credit and debit cards carry hefty transaction charges and other hidden fees. This leaves travelers with the option of cash.

It is always advisable to carry a small amount of cash in the local currency of the nation, you are visiting. Making payments in local currency will help you get good deals in your destination country. You can exchange currency at your bank or a reputed and trustworthy currency exchange in your city.

Here are 3 smart rules every traveler should know before exchanging currency.

  1. Learn about Exchange Rate and How it Operates

Before you exchange currency, it is advisable to learn the basics about exchange rate and how it changes. In simple terms, the exchange rate is the amount of money you can buy of a foreign country in exchange for one unit of your local currency. For example, if you live in Canada and are planning to visit Japan, the exchange rate is the amount of Japanese Yen, you can buy for one Canadian dollar. Currencies are traded in forex markets and the exchange rates fluctuates on a minute by minute basis. Banks and other currency vendors fix a daily rate for buying and selling foreign currencies. The exchange rate is generally expressed in pairs like CAD/JPY.

  1. Never Opt to Exchange Currency at the Airport

Never exchange currency at the airports. The currency exchange counters at the airports and major tourist destinations charge huge fees and commissions for currency exchange. Though airports may seem to be a convenient option, they are pricey too. The rate of exchange at a bank or a currency exchange will be more competitive, when compared to that of the airport kiosks.

  1. Compare Exchange Rates

If you want to get the best value for your money, it is always advisable to compare the exchange rates at different banks and currency exchanges. Most of the banks and exchanges provide free quotes. You can also know about the prevailing exchange rate from newspapers or the internet.

Following these 3 rules will help you to get maximum value for your money. However, keep in mind to choose a registered currency exchange with good reputation for all your currency exchange transactions.

 

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CRO Marketing Approaches To Try

Making efforts to generate great website traffic does not necessarily mean it is the right strategy. Building more traffic in your website is useless if you don’t convert it into sales. There must be good reasons for the users to stay in your site until they will buy what you are marketing.

Using CRO or conversion rate optimization is about maximizing what you have and letting it work better on your digital business. Doing CRO will save you time and money while improving your revenue and sales.

Try these CRO marketing strategies for a better online business:

  1. Create CTAs that are text-based on your blog posts

Including CTAs in your posts is a good practice, however, they are not always a successful thing to do to encourage your customers to get your products and services. A CTA that is text-based is needed to succeed in this strategy.

  1. Add lead flows on your post

Consider adding lead flows to your blogs. Essentially, they are pop-ups that are designed to offer value and attract attention.

  1. Conduct tests on landing pages

Landing pages play an important role of a marketer’s toolkit, thus, running A/B test is necessary.

  1. Help leads become MQL

Most web visitors want to interact with a representative and go straight to business instead of being nurtured by offers. You can become an MQL to make this action easy for them.

  1. Build workflows for your sales group

Creating an automated workflow for your sales team will help a lot. You can learn marketing automation from online sources that will guide you through it.

  1. Include messages to web pages

The messages tool of HubSpot makes it possible to interact to website visitors in actual time. To enhance conversions, you must add messages to web pages that are high performing.

  1. Optimize blog posts that are high performing

Identify your blog posts with the most web traffic but low in conversion rates. The reason for this low conversion rate may be because the content you are promoting is not aligned with the content of the blog post or the CTA is unclear.

Marketing strategies of your CRO can vary based on the product line you are marketing. It is important to have good knowledge of your products and your customers to create strategies that suit them.

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Raimon Land Adding Two New Plots

There’s more than just a new Sukhumvit 19 hotel set to go in development, as the SET-listed Raimon Land PLC (RML), has recently just acquired several land plots across the capital, with a total value exceeding Bt10 billion. These new plots will be used for the future development of luxury condos, following the board’s acquisition of two new plots on Sukhumvit Road from KPN Land Co.

Four of the seven new plots are grouped within a four-kilometre stretch of Sukhumvit Road, located between Asok and Thong Lor.

The key property in this string of deals is the 3.5-rai plot located on Sukhumvit Soi 38 that was acquired for Bt2 billion, which will then be developed with a Bt7.2 billion luxury condominium project, according to news from the property sector.

They’ll be a new condo unit located near a Sukhumvit 19 hotel as KPN Land, the property arm owned by the Narongdej family, will also be handing off a single rai site in the area, alongside a two-rai plot on Sukhumvit Soi 28.

According to Raimon Land, during their report to the Stock Exchange of Thailand on August 16, its board of directors had decided that it would acquire the two plots from KPN Land with a total cost of Bt1.57 billion.

The payment will be made with both Bt500 million cash, and Bt597 million worth of newly issued ordinary shares at an equivalent value of one baht, which amounts to 14.31% of the company’s paid-up capital. The board also approved a cut in Raimon Land’s registered capital, reducing Bt4.58 billion by about Bt915 million after cutting off 914,840,957 unsold shares.

According to a source, there are some objections to the Sukhumvit 28 plot from its neighbours, with calls regarding its environmental impact, but Raimon Land would go and acquire it all the same.

In 2017, Raimon Land purchased a 797 wah2 plot on Sukhumvit Soi 26 for a cost of Bt1.7 billion, which will be the site of a Bt4.9 billion condo project within the second half of 2018 as part of a joint venture with Tokyo Tatemono, a Japanese real estate firm.

RML shares closed on August 16 on the SET, valued at 1.46 baht per share, in trade worth of Bt148.1 million.

 

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Financial Security For Seniors Through Reverse Mortgage Loans

Owning a house is the most cherished dream and precious achievement of any person. We work towards attaining this goal right from the time we start off our career and it is also justified since our homes are much more than simply four walls offering us shelter from the outside world. A home is also one of the best investments that an individual can make and you can especially realize its worth if you are a retired, senior American citizen facing a financial crisis. Most of the investments that you have made are probably locked away for a long duration and it would be impossible to raise immediate liquid cash form them. However, your house can provide you with this much needed liquidity through reverse mortgage loans and more senior American citizens have realized this advantage of being a homeowner.

The reverse mortgage loans are feasible options for raising funds for any senior citizen who is 62 years or beyond and retired. One of the major advantages of a reverse mortgage loan is that the borrower is still the owner of the property even after availing the mortgage and can continue to reside on the premises for as long as he lives. Even if he decides to sell off the property, he would not have to worry about the mortgage loan repayment since the house is the security for the loan. The borrower need not make any payments towards repaying the loan as the lender would get back his loan amount through the sale proceeds from the house itself. The borrower or his heir can claim any part of the sale proceed only after the loan has been repaid, however, this immensely lessens the burden of the borrower to a great extent.

If you too are a senior, retired citizen who owns a home, then the reverse mortgage loans are the best ways to arrange for ready funds even when the regular inflow of funds has stopped after your retirement. The mortgage would ensure that you can continue to live your life independently and with self-respect without having to depend on any other person, whether friend or family, for any kind of financial support. So opt for a mortgage on your house and gain financial security and peace of mind for yourself easily.

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