Category Archives: Marketing

Google’s Push For Privacy Draws Scrutiny From US Legislators

Google’s plans to phase out third-party cookies, the most commonly used tracking tool for ads, has garnered concerns from US Justice Department Investigators who’ve been asking executives and experts as to whether or not the change from Google would hobble its smaller rivals.

Back in 2020, Google announced that it would be banning cookies in Chrome as a user privacy measure, with more details being revealed as time passed. As a result, online ads rivals have complained about losing third-party cookies due to the fact that it’s so commonly used as a marketing data-gathering tool.

The US Justice Department Investigators have made inquiries on the matter, asking whether or not the tech company is preventing rival ad companies from tracking users.

The latest conversations about the matter show that officials and legislators have been tracking Google’s projects in the global online ad market, which makes sense, due to the fact that Chrome accounts for 60% of the total market share. As for global online ad revenue, Google and Facebook account for 54%.

The inquiry by the US Justice Department noted that this might not lead to legal action, though it remains to be seen. Executives from at least a dozen companies from different sectors have talked with the investigators, according to reports.

Notably, the US government has been looking at Google’s search and ad businesses since-2019, and, in October 2020, it filed a lawsuit against Google accusing anti-competitive tactics from the tech giant.

Google has insisted that these changes are for user privacy but, regardless, marketers like king kong sabri suby have been watching it closely due to the company’s large market share.

 

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How Local SEO Is Affected By Online Reviews

Online reviews have become an essential part of any business. With more and more people spending their time online, the reviews posted on sites have become more powerful than ever.

Not only do reviews do so much to influence potential customers into patronizing a brand, but they’re also watched closely by search engines. Online reviews are now a major factor in SEO, one of the biggest aspects that determine how well a site ranks in SERPs.

Here are the ways online reviews affect SEO.

Bot food

If your brand has a good online reputation strategy, then you’ll get fresh reviews regularly. Fresh reviews mean fresh content, which is the lifeblood of any SEO campaign.

Reviews posted regularly provide fresh content for the search engine bots to crawl through and enjoy. If those reviews about you are posted on the big names like TrustPilot or Yelp, then they’re all the more effective.

Can be good quality

SEO is more than just ensuring the bots have food, it’s also about providing quality content for search engine review teams.

The people behind SEOs look at the site to see if it’s trustworthy, looking for things like authority, veracity, expertise, and the like, which are only earned by providing excellent customer content.

Negative reviews aren’t all bad

With the emphasis on good reviews, it’s easy to assume that negative reviews should be avoided at all costs. The good thing about bad reviews is that, on their own, they don’t actually degrade search engine rankings.

Negative reviews are a natural part of any business operation, and any review, positive or negative, are carefully analyzed in order to ensure their veracity and credibility. Search engines also look at how businesses handle these things, as a sign of expertise and trustworthiness. A good king kong SEO review is, well, good, but a bad one can also be good if you handle it right.

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The SEO Impact Of Online Reviews

With the vast majority of customers looking to online reviews for information to help them with their purchasing decisions, it’s no surprise that online reviews are used in a lot of things by marketers and businesses.

If you’re looking for some insight on the matter, here are some ways online reviews affect SEO.

Trust in customers

Google actually uses reviews as customers do; they use it to see if a brand or product is trustworthy.

Positive reviews tell Google that a company has not only interacted with real customers but that they also meet the demand of customers. Negative or mixed reviews, meanwhile, tell Google that your brand isn’t providing the best solution, meaning that it lowers your search engine ranking as a result.

Better traffic and conversion

Customers trust reviews, so any site that has good reviews gets more visitors, meaning better traffic.

Better traffic, in turn, tells Google that your site is valuable and worth putting high on their search engine rankings.

Another thing worth noting is that, as long as your site’s pages provide what potential clients look for, it’ll get better conversion rates, which is another factor that Google uses for SEO ranking.

Branding

The easier for a search engine to understand a site, as well as its offerings, the better the site ranks. That means that keywords, which search engines prioritize, are valuable.

This is where online reviews come in. When a site has a lot of king kong SEO reviews, it means that Google has a lot of content to crawl through regarding that topic, which comes packed with keywords that search engines can use to learn more about the site.

It’s free marketing.

 

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How The Global Pandemic Changed SEO

Marketing a business during turbulent times is more difficult and challenging. In some significant ways, the coronavirus pandemic has changed SEO. Keywords related to health news from high-authority websites dominated search results in 2020. Trusted institutions that provided high-quality content like WHO, CDC, and FDA saw a massive increase in their visibility.

Even if misinformation was rampant on social media platforms, Google algorithms ensured that misinformation did not surface. Before the coronavirus pandemic, Google has started to implement changes to its algorithms to make sure that trustworthy information will be disseminated. Google also wanted to reduce fake news in search results.

The global pandemic has brought SEO to the forefront of almost all businesses worldwide. Most companies that have a digital team will definitely focus on the results that a digital marketing program can drive. If SEO was in the spotlight before the pandemic, it is expected to perform more when things return to normal.

Digital marketers that use SEO were extremely busy in 2020. They have to create content and get it ranked while directing site visitors to a funnel of some kind. 2020 will be a hard reminder that SEO really matters and success can be achieved only if teams work together to understand the various needs of a business.

You can checkout king kong SEO review to understand how the digital marketing agency adapts different SEO strategies to ensure that their work will optimize sites. There are strategies that make content easy to use and navigate on mobile devices. Low-quality content is reduced particularly those that do not generate traffic and visibility.

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AI-Powered Marketing Solution Metigy Raises $20mn In Funding

Due to its nature, digital marketing tends to be noticeably affected by developments in technology, as anyone who deals with a King Kong SEO agency review can attest to. One particular development that’s making rounds in the industry is artificial intelligence.

Sydney-based marketing tech company Metigy knows the appeal of AI for digital advertising, as they recently raised $20mn in their most recent funding round, with Cygnet Capital.

Metigy develops AI-powered digital marketing solutions for about 26,000 small and medium-sized enterprises (SME) in 92 countries across the world, with plans to use the funding to boost its plans for expansion.

Metigy Co-Founder and CEO David Fairfull issued a statement on the matter, saying that they’ve been growing nicely, but the additional funding is a chance for them to help more businesses across the US and Southeast Asia.

Google says that about 97% of SEAsian SMEs don’t have adtech or marketing tech solutions, and also don’t have the supply or talent to handle that issue, which is a problem for anyone there invested in a King Kong SEO agency review or the like. Fairfull says that innovative tech development with SMEs in mind is the best way to address this problem.

The funding round was led by Cygnet Capital during the early stages, with additional investment from Five V Venture Capital, OC Funds, Regal Funds Management, and Thorney.

Cygnet Capital Lead Investor Darien Jagger says that this investment made sense to them due to all the growth that Metigy had been seeing recently. Strategically, they say, it puts Metigly on the fast track to completing their planned ASX listing.

 

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Amazon, Apple, And Google Passing On European Tech Tax Costs To Customers

When looking up something like king kong marketing reviews, odds are people turn to Google. Naturally, this means that ad spaces on the search engine’s platform are prime real estate. That doesn’t come free, of course.

Advertisers in Europe will be reminded of the fact as Google, as well as Amazon, and Apple, have announced that they’ll be bumping up costs for people on their platform in response to the digital services taxes that European countries like the UK are implementing.

Countries across Europe, like Germany, Austria, and the UK, have implemented new digital services taxes aimed at increasing the amount of money that big tech companies return to economies. With the lack of global taxation changes, these governments came together to discuss the legislation.

Over the course of August, Amazon, Apple, and Google all announced price increases for enterprise customers in the UK in response to the new taxes, with the additional costs designed to offset the legislation’s financial demands.

Apple is changing how developer fees are paid on their App Store, for those operating in the UK only. On top of the 20% VAT on every purchase that it gives to governments, it’s adding an additional 2%, the same as the UK’s new tax, before splitting profits between them and the developers.

Google, meanwhile, will be charging more for anyone looking to advertise on Google Ads and YouTube in the UK. According to a Google statement, issued via a spokesperson, digital service taxes increase the costs associated to digital advertising, which is notable for those interesting in king kong marketing reviews and the like.

For Amazon, third-party sellers will see their fees go up by 2%. The e-commerce giant said that they’d held off from introducing the increase while the UK’s new DST was still in discussion, but with the legislation being implemented now, they’re upping fees.

UK isn’t the only country to implement national digital taxes; France, Italy, and Turkey also introduced their own. Turkey is notable due to the fact that their new taxes are valued at 7.5% of revenue, with the tech giants upping prices appropriately.

As for the tech firms themselves, they’ve gone on record that what they want is a global framework and standard for tech taxes and related legislation.

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