Due to its nature, digital marketing tends to be noticeably affected by developments in technology, as anyone who deals with a King Kong SEO agency review can attest to. One particular development that’s making rounds in the industry is artificial intelligence.
Sydney-based marketing tech company Metigy knows the appeal of AI for digital advertising, as they recently raised $20mn in their most recent funding round, with Cygnet Capital.
Metigy develops AI-powered digital marketing solutions for about 26,000 small and medium-sized enterprises (SME) in 92 countries across the world, with plans to use the funding to boost its plans for expansion.
Metigy Co-Founder and CEO David Fairfull issued a statement on the matter, saying that they’ve been growing nicely, but the additional funding is a chance for them to help more businesses across the US and Southeast Asia.
Google says that about 97% of SEAsian SMEs don’t have adtech or marketing tech solutions, and also don’t have the supply or talent to handle that issue, which is a problem for anyone there invested in a King Kong SEO agency review or the like. Fairfull says that innovative tech development with SMEs in mind is the best way to address this problem.
The funding round was led by Cygnet Capital during the early stages, with additional investment from Five V Venture Capital, OC Funds, Regal Funds Management, and Thorney.
Cygnet Capital Lead Investor Darien Jagger says that this investment made sense to them due to all the growth that Metigy had been seeing recently. Strategically, they say, it puts Metigly on the fast track to completing their planned ASX listing.