Americans clearly love their games, whether it’s cheap games or premium games, as shown by a recent report from the Entertainment Software Association and the NPD Group, published early January 2019.
According to their data, American gamers accounted for a whopping $43.4 billion in revenue for the US video game industry for the year of 2018. This number is an 18% increase in revenue from 2017’s number of $36.9 billion, according to data from the market intelligent company, Sensor Tower.
Divided up by their source, hardware revenue accounted for $7.5 billion, a 15% growth from the $6.5 billion recorded by 2017. Software sales revenue, which included physical and digital sales, as well as in-game purchases and subscriptions, accounted for $35.8 billion, which is a growth of 18% from 2017’s $30.4 billion.
Acting ESA President and CEO Stanley Pierre-Louis said that the economic growth that the video game industry is experiencing is a reflection of its growth as a part of mainstream American culture. Across the country, people of all backgrounds, and of all ages can be counted as some of the most passionate video gamers and fans. Interactive entertainment, he says, has now become the most influential form of entertainment in America.
Video Games Industry Analyst Mat Piscatella, the NPD Group, says that 2018 was another record setting year for the US’s video game industry, thanks to consumer spending going up by 18%, past $43 billion. He says that, whether it was playing on the go with a mobile device or at home on a PC or console, consumers across the country, of all ages and interests, found something from the video game industry to match their needs whether it’s cheap games on the PC or free-to-play games on mobile. All platforms; console, PC, and mobile, saw significant growth, alongside developments in the market’s portions, like subscription and streaming services.
According to a report from the NPD Group released early 2019, the number of mobile gamers in North America went up by 5% in 2018, all amounting to the largest segment of profit within the gaming industry. Piscatella says that this is because there’s a lot of variety when it comes to mobile gaming, with games for all sorts of demographic available on the platform.