Online reviews have become an essential part of any business. With more and more people spending their time online, the reviews posted on sites have become more powerful than ever.
Not only do reviews do so much to influence potential customers into patronizing a brand, but they’re also watched closely by search engines. Online reviews are now a major factor in SEO, one of the biggest aspects that determine how well a site ranks in SERPs.
Here are the ways online reviews affect SEO.
If your brand has a good online reputation strategy, then you’ll get fresh reviews regularly. Fresh reviews mean fresh content, which is the lifeblood of any SEO campaign.
Reviews posted regularly provide fresh content for the search engine bots to crawl through and enjoy. If those reviews about you are posted on the big names like TrustPilot or Yelp, then they’re all the more effective.
Can be good quality
SEO is more than just ensuring the bots have food, it’s also about providing quality content for search engine review teams.
The people behind SEOs look at the site to see if it’s trustworthy, looking for things like authority, veracity, expertise, and the like, which are only earned by providing excellent customer content.
Negative reviews aren’t all bad
With the emphasis on good reviews, it’s easy to assume that negative reviews should be avoided at all costs. The good thing about bad reviews is that, on their own, they don’t actually degrade search engine rankings.
Negative reviews are a natural part of any business operation, and any review, positive or negative, are carefully analyzed in order to ensure their veracity and credibility. Search engines also look at how businesses handle these things, as a sign of expertise and trustworthiness. A good king kong SEO review is, well, good, but a bad one can also be good if you handle it right.