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Daily Archives: 12/01/2019

Importance Of SEO In The Real Estate Industry

Reviews that used to be ignored by companies have now become an important part of SEO strategy. For example, a digital agency can encourage employees to post King Kong SEO reviews with the right keywords to improve the site’s search ranking. When the company responds to the review with keywords, it drives more traffic to the site.

According to a 2018 survey by the National Association of Realtors, the first step that the recent 44% of buyers made in the home buying process is to search online for a sale. At least 87% of home buyers used the internet to look at photos of homes while 85% searched for detailed information on the properties that were for sale.

During the internet search for the best home to buy, home buyers also read reviews on real estate agents that they would like to work with. SEO has allowed real estate agents to reach potential clients that they may never meet without the right marketing strategy.

Only a few people can be expected to type the exact website address on the search bar. Most of them will do a quick Google search to find a trustworthy real estate agent. Leads from SEO keywords can close deals particularly when there is content that responds to specific home buying or selling search.

A real estate agent can set himself apart from others by using SEO keywords. Google keywords appear higher in search results whether for first-time home buyers or international clients who are looking for a summer home. Since buyers usually click on the sites that rank high in search results, it is important to use the right SEO keywords on website content or online advertising.

The real estate industry is built on relationships but technology has affected the way home buyers purchase a home. It is important to take advantage of new innovations so as not to miss the opportunity of selling a home to a client.

It is not only the real estate industry that benefits from SEO reviews; it has also affected the recruitment process. A digital agency that wants to attract talent can take advantage of King Kong SEO reviews from its employees to rank high on search results.

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Real Estate Agent Asked To Pay $5,000 For The Removal Of Bad Review

When you are looking for job opportunities, will positive King Kong reviews help in making up your mind? If you are looking for a restaurant, service provider or a hotel, will the reviews affect your purchase decision? Research suggests that reviews can affect decisions but they are also breeding grounds for phony reviews and fraud.

According to Better Business Bureau very few review sites fully vet reviews. At least half of the online reviews are fake because fraudsters know that a bad review can blemish the reputation of a person or business.

Margie Keener is a real estate agent in Woodland Park, Colorado. She has received numerous phone calls from someone who claims to be a representative of Google. The caller is asking for money to remove the Google reviews. When Maggie looked at her Google page reviews, she discovered a bad review which she claims to be false.

At the time that the false review was posted, Maggie was not working much because she was still recovering from surgery. Maggie also noticed that the same profile has left 12 other bad reviews against other businesses in the area on the same day. The 12 reviews hit apartment complexes, a doctor, a construction business and multiple real estate businesses. The fraudster sometimes repeated the same reviews.

Keener was asked to pay $5,000 so that the bad review can be removed. Instead of contacting the number that was left on her voicemail, Keener approached Google directly. She flagged the comment and Google responded that the complaint will be evaluated.

According to statistics, at least 61% of Amazon reviews are fake. Keener’s experience is not unique. However, it is difficult to find the source of fake reviews. Keener made the right decision in not paying to remove the inaccurate online review because it will only encourage fraudsters to continue posting bad reviews.

No one knows a company better than its employees. Since the King Kong reviews were posted by its very own employees, it proves the legitimacy of the company. Job seekers always want to be assured that the company they are applying to be trustworthy and reliable.

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